ANDERS RAGNAR

​​Ex-WPP agency Head of Video | Current Creative Design Head and solopreneur | officially credited Gold Lion Winner.

Real human truths inspire me.

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The work sits between creator culture and cinematic brand storytelling: fast enough for today’s channels, crafted enough to still feel valuable tomorrow.

My thought process is a blend of journalism and advertising and rather than dreaming up fictional scenarios, I opt to find Real Stories that evoke powerful emotions, since they are based on real-life struggles and triumphs.

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I work as a high-agency creative operator: part strategist, part director, part cinematographer, part editor.

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The value is in the connection between those roles. The same person who finds the angle stays close enough to protect it through the shoot and the edit.

That means fewer handoffs, less dilution and a better chance that the real story survives the process.

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"Anders grabs any everyday impression and instantly propel it to a whole new, unpredictable and inspiring place".

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-Kerkko Laakso, Head of social, WT

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“Think about how you can apply your distinct ability for philosophical analysis professionally.”

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-Philosophy professor at film school.